• Mark Richardson

How to market low technology in a high technology world

Not long ago we listened to music on analog speakers, connected to a stereo, not a phone. Fast forward to cloud-based digital bliss. Are the speakers inside your ear buds high technology or low technology? How about your phone charger? Are you sure? Are all low technology products created equal? ToughTested makes harsh-condition ear buds that reduce ambient noise. And wireless chargers that detect the brand of your device to insure fast, optimal charging without damage to your battery. The design and manufacturing process required for those features rivals early space flights. So,high-tech or low-tech? And what’s the right messaging strategy?